Tesla’s voice roll‑out
Tesla began rolling out a new 'Hey Grok' voice command system for questions and reminders while the Cybertruck continues to show lagging sales in recent reports. (x.com) The two items appeared together in discussion about Tesla’s product and sales positioning this week. (x.com)
Tesla is adding a new “Hey Grok” wake phrase to its cars as the company heads into earnings with weaker vehicle deliveries. (tesla.com 1) (tesla.com 2) Tesla’s support page says Grok is an in-car assistant built by xAI, available on Model S, Model 3, Model X, Model Y and Cybertruck vehicles with an Advanced Micro Devices processor, software version 2025.26 or later, and either Premium Connectivity or Wi‑Fi. Tesla says drivers can launch it from the app menu or by pressing and holding the steering-wheel microphone button. (tesla.com) Tesla’s latest support language says Grok “can now initiate navigation commands” on cars running software version 2025.44.25 or later, but it still does not handle vehicle controls such as media or climate. Tesla labels the feature Beta and says availability can change or end at any time. (tesla.com) Third-party trackers and Tesla-focused outlets reported this week that software update 2026.14 adds the “Hey Grok” wake phrase and location-based reminders, with setup in Controls > Audio. Tesla’s public support page confirms Grok is live in eligible vehicles, but it does not yet spell out the reminder feature in the same detail. (notateslaapp.com) (electrek.co) (tesla.com) The software push lands after Tesla reported 358,023 vehicle deliveries for the first quarter of 2026, down from 418,227 in the fourth quarter of 2025. Tesla groups Cybertruck inside “other models,” so it did not break out pickup sales in that April 2 filing. (tesla.com 1) (tesla.com 2) Outside estimates have painted a softer picture for Cybertruck demand. Cox Automotive said United States electric-vehicle sales fell 27% year over year in the first quarter to 216,399, while InsideEVs, citing Cox and S&P Global Mobility data, reported Cybertruck sales or registrations in the low-6,000 to low-7,000 range in recent quarters. (coxautoinc.com) (insideevs.com 1) (insideevs.com 2) Tesla has been leaning harder on software and artificial intelligence branding across its product line. In its fourth-quarter 2025 update, the company said Grok in vehicles had expanded to support navigation commands, alongside other over-the-air features. (assets-ir.tesla.com) (tesla.com) Tesla is scheduled to report first-quarter financial results on April 22, 2026, when investors are likely to press for more detail on margins, model mix and whether software additions can help offset slower hardware momentum. (tesla.com)
