Koikeya giveaway promises 50 winners

Koikeya’s latest X giveaway is part of a broader promotion for its “Skooon” corn snack brand, not a one-day social post with a May 15 cutoff. The Japanese snack maker said in a May 11 press release that it began a campaign tied to a new national TV commercial featuring singer and actor Kento Nakajima. (koikeya.co.jp) The company said 50 winners will receive assorted “Skooon” products. Koikeya said entries on X run from May 11 through May 17, 2026. The campaign centers on a post from Koikeya’s official X account, @koikeya_cp, and a required hashtag written in Japanese as `#スコーンスコーンもろこしもろこし`, according to the company’s release. (koikeya.co.jp) Koikeya described the promotion as the “Corn Snack No.1! Koikeya Skooon Present Campaign.” The release says the giveaway commemorates the start of a new 15-second TV commercial, “Kaettekita Dance Corn-hen・sono 2,” which began airing nationwide on May 11. ### What do people have to do to enter? Koikeya said entrants must complete three steps on X: follow the official account `@koikeya_cp`, repost the campaign post, and reply using the designated hashtag. (koikeya.co.jp) The company said only winners will receive an immediate direct message. The company’s own social-media page identifies “湖池屋 コイケヤ” as its official X account and says it uses that account to share new product and campaign information. That page also warns users about impersonation accounts. (koikeya.co.jp) ### What exactly are the 50 winners getting? Koikeya said the prize is a six-bag assortment of “Skooon” snacks for each of 50 winners. The set includes two bags of “Skooon Zepin Yaki Tōmorokoshi,” two bags of “Skooon Yamitsuki Barbecue,” one bag of “Skooon Torokeru Quattro Cheese,” and one bag of “Skooon Ebi no Toriko,” according to the release. (koikeya.co.jp) The company also listed the featured “Zepin Yaki Tōmorokoshi” product at 73 grams and said it is already on sale nationwide across all channels at an open price. Koikeya’s U.S. site describes its corn snack line as a crunchy corn-based product, though the giveaway itself is described only on the Japanese release page. (koikeya.co.jp) ### Where did the May 15 deadline claim come from? Koikeya’s May 11 press release says the entry period runs through Sunday, May 17, 2026. That conflicts with the preliminary claim that the giveaway closed on May 15. (koikeya.co.jp) Based on the company’s published campaign details, May 17 is the deadline now visible on Koikeya’s official site. The company did not provide campaign engagement figures such as reposts, likes or views in its press release. Those numbers may appear on X and can change over time, but Koikeya’s official materials available here focus on the rules, prize count and entry period. (koikeya.co.jp) ### Why is Kento Nakajima part of this promotion? Koikeya said Kento Nakajima serves as the commercial character for the “Skooon” brand. The company said the giveaway marks the launch of his new TV commercial for the product line. (koikeya.co.jp) The release describes the ad as a continuation of the brand’s “Dance Corn” theme and says Nakajima appears performing the routine again while pursuing stronger “morokoshi,” or corn, flavor. That description comes from Koikeya’s own campaign materials. (koikeya.co.jp) ### What should readers watch next? May 17 is the last day to enter on X under the rules Koikeya published on its website. Koikeya said winning participants will be notified by direct message through the official `@koikeya_cp` account, and the campaign details are posted on the company’s May 11 release page. (koikeya.co.jp)