Punjab Kings signs Zelio

Punjab Kings has signed Zelio E‑Mobility as its official electric vehicle partner for the 2026 Indian Premier League season. (telanganatoday.com) The deal covers branding rights, digital media integration and in-stadium activations tied to Punjab Kings during the season. Zelio said the partnership became official on March 30, 2026, and described it as a full-season agreement. (adgully.com) (zelioebikes.com) Zelio said this is its first cricket-led brand partnership. Punjab Kings gets a new category sponsor in a tournament that gives teams national television, social media and matchday inventory to sell across a two-month season. (impactonnet.com) (iplt20.com) Zelio is an Indian electric mobility company that sells low-speed electric scooters and electric three-wheelers under the Zelio and Tanga brands. On its website, the company says it has sold more than 70,000 units in the last three years, has a distribution network of more than 335 outlets across 25 states and union territories, and is listed on the BSE SME platform. (zelioebikes.com) The company has pitched the Punjab Kings tie-up as a way to push its brand beyond dealership-led sales into mass-market sports marketing. Zelio said Punjab, Haryana and Himachal Pradesh overlap with parts of its dealer footprint and with Punjab Kings’ core fan base. (zelioebikes.com) Cricket sponsorship has become a common route for Indian consumer brands that want fast reach in smaller cities, where team loyalty can travel farther than conventional advertising. Zelio said it is targeting Tier 2 and Tier 3 markets, and Punjab Kings gives it a ready-made audience in those regions. (motoring-trends.com) (zelioebikes.com) Zelio and trade publications said the campaign will spotlight the company’s X Men 2.0 scooter and the newer X Men+ model during the season. BikeDekho lists Zelio scooter prices in India starting at ₹49,500, placing the brand in the budget end of the electric two-wheeler market. (autoevindia.com) (bikedekho.com) Punjab Kings finished runners-up in the Indian Premier League in 2014 and has spent recent seasons rebuilding its commercial and on-field identity around a younger core. For Zelio, attaching its name to a franchise with a large North India following offers a faster test of whether cricket visibility can translate into showroom traffic. (britannica.com) (iplt20.com) The immediate test is execution. A sponsorship like this only shows up to fans if Punjab Kings and Zelio turn those rights into visible branding, working digital campaigns and matchday activations before the 2026 season ends. (telanganatoday.com)