AllTrails Partners With Western National Parks

- A previous promotional collaboration between the two organizations in the fall of 2023 resulted in a 244% increase in signups for WNPA's "Park Protector" membership program and a 25% year-over-year increase in gift shop sales during the two-week campaign. - The partnership operates under AllTrails' Public Lands Program, a free service for land managers that allows them to communicate real-time trail conditions and alerts to the app's users, as well as view trail-use insights to better inform maintenance and planning. - Western National Parks Association, a nonprofit, provided over $14 million in direct and indirect aid to its partner parks in fiscal year 2024 and has given over $162 million since its founding in 1938. - The collaboration will expose WNPA's educational content to AllTrails' community of over 90 million users, highlighting cultural and historical narratives of the trails. - Similar partnerships through the AllTrails Public Lands Program have yielded measurable safety improvements; for example, Olympic National Park saw a 66% decrease in search and rescue incidents after partnering with AllTrails to update routes and alerts. - The Western National Parks Association is a nonprofit education partner to the National Park Service, supporting more than 70 park sites across 12 Western states. - AllTrails' platform includes over 450,000 curated trail maps and operates on a freemium model, with premium tiers offering advanced features like offline maps, wrong-turn alerts, and new predictive weather conditions. - The partnership is part of a larger trend of tech companies collaborating with park services; other examples include Google offering Street View for parks and the U.S. Department of Energy partnering with the National Park Service on clean transportation projects.