Indian travelers want green hotels
A travel survey cited by The Wire found that 93% of Indian travelers say a hotel’s sustainability credentials influence their choice — the highest share among markets in the poll. (m.thewire.in)
A new Amadeus travel survey says 93% of Indian travelers weigh a hotel’s sustainability credentials when choosing where to stay, the highest share in the markets it polled. (amadeus.com) Amadeus released the findings on April 15, 2026, in its “Travel Dreams 2026” report, which drew on responses from 6,000 travelers in major outbound markets and 500 senior hoteliers in major destination markets. (amadeus.com) (connect.amadeus-hospitality.com) The same report says sustainability-minded travelers are willing to pay nearly a 12% premium for the right environmental credentials, giving hotels a pricing reason to market energy, waste, and sourcing policies more clearly. (amadeus.com) That finding lands as travel companies broaden what “sustainable travel” means beyond carbon and plastic. Booking.com said in April 2025 that 53% of travelers globally were thinking about tourism’s effect on local communities as well as the environment. (news.booking.com) Booking.com’s 2025 research also found 73% of travelers wanted the money they spent to go back to local communities, while 69% said they wanted to leave destinations better than they found them. (news.booking.com) In India, that shift has been building for at least a year. Booking.com’s India findings for 2025 said 87% of Indian travelers planned to travel more sustainably over the next 12 months. (travel.economictimes.indiatimes.com) For hotels, “sustainability credentials” usually means visible operating choices: lower energy and water use, waste reduction, less single-use plastic, and sourcing that can be shown to guests at booking or check-in. Amadeus framed those details as part of how hotels now differentiate themselves, alongside loyalty and personalization. (connect.amadeus-hospitality.com) The report does not mean travelers ignore price, location, or safety. Amadeus says those basics still anchor booking decisions, even as sustainability, digital convenience, and personalization carry more weight than before. (connect.amadeus-hospitality.com) The immediate test is whether hotels can prove green claims in ways travelers trust. If Indian guests are already screening for those credentials at this scale, sustainability shifts from brand messaging to a booking filter. (amadeus.com)
