Bearaby hiring UGC creators

Bearaby is recruiting creators for a three-month user-generated content push, extending a brand partnership model it already runs through its affiliate program. (backstage.com) A casting notice on Backstage says Goodo Studios is building an “organic content team” for Bearaby and is seeking United States-based male and female creators ages 25 to 35. The listing says the work is fully remote. (backstage.com) The posting lists pay at $600 a month, or $1,800 total for an estimated three months of work, plus $1 cost per thousand views on videos. It describes the assignment as growing Bearaby social accounts “from scratch.” (backstage.com) User-generated content is brand marketing made to look and feel like a creator’s own everyday post, not a polished commercial. Bearaby already runs a separate affiliate program that asks creators to publish content on blogs, newsletters, websites, or social channels in exchange for commission on attributed sales. (bearaby.com) That makes this hiring call part of a wider shift in how consumer brands buy social media work: not only through influencers with large followings, but through creators hired to make native-looking videos for brand-owned accounts. The Backstage listing says this Bearaby effort is focused on “organic” social, which usually means unpaid distribution rather than ad buys. (backstage.com) Bearaby sells weighted blankets, bedding, pillows, and other home-wellness products, and its website pitches them as tools for better sleep, lower stress, and “deep touch pressure.” Its home page currently advertises weighted blankets starting at $179 and highlights products including the Tree Napper blanket, the Cuddler body pillow, and bamboo sheet sets. (bearaby.com) The company says founder Kathrin Hamm started Bearaby after trying a weighted blanket herself and wanting a version that was natural, breathable, and design-forward. Bearaby’s “Our Story” page says the company was built around “self-care without compromise” and drug-free sleep support. (bearaby.com) Third-party company databases including PitchBook and Tracxn list Bearaby as a private New York company founded in 2018. That timeline helps explain why a newer direct-to-consumer home brand would lean on creator-made social content instead of larger traditional ad campaigns. (pitchbook.com) (tracxn.com) For creators, the details matter more than the aesthetic. The public listing gives a base rate, a three-month term, an age range, and a remote setup — enough to show Bearaby is treating cozy-living content as a structured hiring channel, not just a one-off gifted collab. (backstage.com)