Shokz expands HYROX North America partnership

Shokz said on May 21 that it had expanded its partnership with HYROX North America for the 2025/2026 season, adding a New York event activation and a training tour aimed at North American athletes. The company said the push centers on NYU Langone Health HYROX New York and a broader “Fit Month” roadshow through gyms and fitness communities. HYROX’s website says the New York race will run from May 28 to June 7, 2026, across two weekends. HYROX says the event is expected to draw 50,000 athletes, which it describes as its largest North American event to date. ### What exactly did Shokz add to the HYROX deal? PR Newswire said the May 21 announcement was an expansion of an existing arrangement, not a first-time tie-up. Shokz said it had “elevated” its HYROX North America partnership by bringing its OpenFit Pro product into the New York event and linking the brand to a nationwide training tour. (prnewswire.com) A September 2025 Shokz announcement had already named the company the official headphone partner of HYROX North America for the 2025/2026 season. That earlier agreement covered 14 races across North America through June 2026 and included a co-branded OpenFit 2+ launch, according to Shokz and PR Newswire. (prnewswire.com) ### Why is New York the focal point of this announcement? HYROX says NYU Langone Health HYROX New York will run from May 28 through June 7, 2026, over eight days of racing. The event page says it will be the first time HYROX returns to New York for a two-weekend format and projects 50,000 athletes. (prnewswire.com) NYU Langone Health has also expanded its own relationship with HYROX. A February PR Newswire release said the health system deepened its partnership for the 2026 New York event, while HYROX said it now hosts 105 events in more than 30 countries worldwide in the 2025/26 season. (hyrox.com) ### What is the nationwide training tour? Shokz’s Fit Month page says the company began the tour on May 2 for National Fitness Day and planned stops in major North American cities, including local gyms and HYROX New York. The page presents the roadshow as a month-long in-person activation tied to training sessions, product demonstrations and community events. (prnewswire.com) Shokz did not publish a full city-by-city schedule in the materials reviewed, but its website says the tour is part of a broader campaign built around movement, gym events and HYROX participation. ### What is OpenFit Pro, and why is it in this campaign? Shokz introduced OpenFit Pro on January 6 as its first open-ear earbud with what it calls open-ear noise reduction. (shokz.com) The company says the product is designed for gym use, with a secure fit, water and dust resistance, and battery life of up to 50 hours with the charging case. The May 21 release ties that product directly to HYROX athletes and training environments. Shokz’s HYROX product page says the company is positioning its open-ear earbuds around running and functional movements, the two core elements of HYROX race formats. (prnewswire.com) ### How big is HYROX in North America right now? HYROX’s global site says the series staged more than 80 races in 2025, with more than 550,000 athletes and 350,000 spectators. Its North America pages list races in cities including Boston, Anaheim, Denver, Nashville, Dallas, Toronto, Vancouver and New York. HYROX’s race finder and regional pages show New York as one stop in a wider North American calendar that runs through 2026. (prnewswire.com) The next public marker in this partnership is NYU Langone Health HYROX New York, scheduled for May 28 to June 7, where Shokz says it will activate OpenFit Pro and its training-tour campaign. (hyrox.com 1) (hyrox.com 2)