RedCloud Deploys Agentic AI Across Trade Network

RedCloud's co-founders, CEO Justin Floyd and COO Soumaya Hamzaoui, are serial entrepreneurs with deep roots in fintech and enterprise software. Floyd previously founded Vecta Software, a cloud intelligence company, and co-founded CCL Group, an early fintech firm that processed $2 billion in trading volume. Hamzaoui has a background in software and telecommunications, notably working on the development of Orange Money in Africa before co-founding RedCloud in 2014. The company's platform, built on AWS, is designed to digitize the historically offline B2B trade in Fast-Moving Consumer Goods (FMCG) within emerging markets. This sector represents a multi-trillion dollar global market where most transactions between manufacturers, distributors, and retailers have traditionally been manual—conducted via paper, phone, or WhatsApp, with payments often made in cash. RedCloud's technology provides a B2B marketplace with digital payments and real-time data insights. The newly activated 'agentic AI' layer, branded RedAI, is not just an analytical tool but is embedded directly into the transaction process. This system is designed to autonomously optimize inventory levels, allocate working capital, and improve demand forecasting across the network. The goal is to create an "intelligent algorithmic trading" environment for consumer goods, aiming to tackle a systemic $2 trillion inventory gap where consumer demand outpaces product availability. For its 100,000+ customers, this technology materializes as tools like the "Red101 Smart Assistant" and "RedInsights Retail Opportunity Maps." The AI agent assists retailers in discovering and stocking products based on supplier availability, regional popularity, and pricing. For brands and distributors, the platform provides interactive maps to identify untapped growth areas by visualizing product penetration and customer coverage. This AI-driven approach is critical for small and medium-sized enterprises (SMEs) in volatile markets, allowing them to make faster, data-driven purchasing and inventory decisions. Agentic AI moves beyond simple automation by having autonomous systems that can perform multi-step functions, predict disruptions, and automatically adjust plans without direct human instruction. This is a shift from passive AI suggestions to active, autonomous execution within the supply chain. The company's focus on "Open Commerce" aims to provide a transparent alternative to the centralized model of e-commerce giants. By aggregating the purchasing power of its vast network of small retailers, RedCloud enables them to secure better terms from distributors and manufacturers. This strategy is intended to empower local businesses rather than disintermediating them. RedCloud's recent growth includes an IPO on Nasdaq in March 2025 (ticker: RCT) and securing a $30 million equity line of credit in February 2026 to support its expansion. To date, the platform has facilitated over $6.91 billion in FMCG trade value and lists more than 6,700 brands.