Amazfit launches Balance 3 and Balance Ultra

Amazfit introduced two new smartwatches on June 2 — the Balance 3 and Balance Ultra — and framed them around HYROX athletes and hybrid training rather than single-sport use. The launch positions the devices for users mixing running, strength work and recovery tracking in one training cycle. Amazfit said in its announcement that the watches are meant to support “strength, endurance, recovery, and structure,” tying the products to the growing market around HYROX-style competition and training. ### Who are these watches supposed to be for? Amazfit said the Balance 3 and Balance Ultra are designed for HYROX athletes and other users following hybrid training plans. That puts the focus on people combining endurance work with gym sessions, rather than training only for marathons, cycling or general wellness. Digital Trends described the Balance Ultra as a watch for people who “run, lift, and train often.” In that account, the device’s pitch centers on helping athletes judge when they should push harder and when they should back off. ### Why is HYROX part of the launch message? HYROX has become a useful shorthand for a specific kind of athlete: someone training across running intervals, functional strength and recovery blocks. Amazfit used that language directly in its June 2 announcement, making the watches part of a broader hybrid-training system rather than a conventional smartwatch refresh. Business Wire’s publication of the release gave the launch a global distribution channel on June 2. The wording of the announcement emphasized structure and recovery alongside performance, suggesting Amazfit wants the products associated with training management as much as with workout logging. ### What stands out about the Balance Ultra? Digital Trends focused on the Balance Ultra as the more explicit recovery-led device in the pair. Its report said the watch targets athletes who train hard across disciplines and need help deciding whether a given day should be a hard session or a lighter one. That framing matters because recovery guidance has become a major selling point in sports wearables. In this case, the Balance Ultra is being presented less as a pure running watch and more as a tool for athletes whose training load comes from multiple sources. ### Is this a hardware launch or a positioning move? June 2’s announcement reads as both. Amazfit launched new products, but it also attached them to a clearly defined training niche that has gained visibility through HYROX races and hybrid-fitness programming. Digital Trends’ follow-up underscored that positioning by describing the target user in practical terms — someone balancing running, lifting and frequent training. That gives the launch a more specific audience than a broad fitness-watch release aimed at all exercisers. ### Where can readers find the first details? Business Wire carried Amazfit’s original June 2 announcement, which set out the company’s framing for Balance 3 and Balance Ultra. Digital Trends published a same-day report that highlighted the Balance Ultra’s recovery angle and its appeal to athletes training across running and strength work. Those two June 2 reports are the first published accounts tied to the launch, and they establish the watches’ initial market message around HYROX and hybrid training.