Low/no-alc wine gains steam
Low- and no-alcohol wine is becoming mainstream in 2026 — expect more canned formats, premium non-alc bottles, and ‘sober dining’ options in restaurants and retail channels BeverageDaily trend piece.
Eisberg launcheddrinksint.com its BE FREE 200ml canned RTD range in October 2025, offering sparkling white and sparkling rosé with artist-designed packaging and a beachside launch event.foodanddrinknetwork.co.uk Thomson & Scott’s Noughty has moved up‑market with an on‑trade premium push and a re‑positioning of the brand, according to its 2025 up‑spec announcement.bevnet.com The label also introduced a 200ml 0.0% Sparkling Chardonnay in late 2025 to target single‑serve occasions.thedrinksbusiness.com Waitrose reported a 32% increase in low‑and‑no drink sales between 26 January and 12 July 2025, with online searches for non‑alcoholic drinks jumping as much as 185%.thespiritsbusiness.com Major grocers like Tesco now host dedicated No & Low Alcohol Wine sections online that list brands such as Noughty and Freixenet 0.0%.tesco.com Sober‑focused on‑trade options have grown into a visible sub‑sector, with guides naming dozens of sober bars and pop‑ups across North America and the UK.imbibemagazine.com Industry write‑ups and hospitality analysts pointed to Dry January and the “sober‑curious” shift—Restobiz reported 49% of consumers trying to drink less in 2025, up 44% from 2023—which has accelerated restaurants’ investment in zero‑proof wine and cocktail programs.restobiz.ca
