Geo services product launch

Geolify said on April 14 it has started selling “Generative Engine Optimization” services for brands that want to show up in artificial intelligence search answers. (accessnewswire.com) The London company paired the launch with a free audit tool that scores a brand’s visibility across what it calls major artificial intelligence answer engines. Geolify said its paid packages include technical optimization, entity development, content production, citation management, and local packages for city-level and regional searches. (accessnewswire.com) The pitch is built around a shift in how search works. Google says its Artificial Intelligence Overviews and Artificial Intelligence Mode generate responses by drawing on multiple searches and supporting web pages, while Microsoft tells businesses to manage listings through Bing Places for Business to appear in Bing search results and Bing Maps. (developers.google.com, support.microsoft.com) Google also says there are “no additional requirements” to appear in Artificial Intelligence Overviews or Artificial Intelligence Mode beyond the same foundational search engine optimization practices used for regular Google Search. The company’s guidance tells site owners to focus on technical eligibility, search policies, and “helpful, reliable, people-first content.” (developers.google.com) That leaves a gap for agencies selling a more specific promise: visibility inside chatbot-style answers, not just blue links. Geolify’s consumer-facing site says it sells packages to help brands get cited in ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google Artificial Intelligence Overviews. (geolify.com) The local angle is central to that sales pitch. Google says a verified Business Profile lets a company manage how it appears on Search and Maps, and Microsoft says Bing Places for Business is the system for claiming or updating information shown in Bing Maps search results. (support.google.com, support.microsoft.com) Microsoft has been rebuilding that local data layer. On October 3, 2025, the company moved Bing Places for Business into the Bing.com domain, added a recommendation tool, and said the updated import flow would better preserve business names, hours, and contact details pulled from Google. (blogs.bing.com) Google has also been adding more artificial intelligence features to business profiles. Its help pages say owners can use artificial intelligence to draft a business description from profile information and website data, then review and edit that text before publishing it. (support.google.com) Geolify’s launch shows how that platform work is turning into a service business. As search companies fold local listings, website content, and machine-generated summaries into one answer box, agencies are trying to sell brands a way into the citation layer those answers depend on. (accessnewswire.com, developers.google.com, blogs.bing.com)