Miu Miu's Milan return
Miu Miu has brought back its Literary Club during Milan Design Week with the theme “Politics of Desire,” focusing programming on sexuality, female empowerment and politics. (wwd.com) The activation frames the brand’s cultural programme as a forum for discussion as well as presentation. (wwd.com)
Miu Miu is bringing its Literary Club back to Milan from April 22 to 24, turning Milan Design Week into a three-day program of talks, lectures and reading. (miumiu.com) The 2026 edition is called “Politics of Desire,” and Miu Miu says it will examine sexuality, desire and consent under the direction of Miuccia Prada. The event will be held at Circolo Filologico Milanese, on Via Clerici 10. (miumiu.com) This is the fourth Literary Club overall and the third time the program has been staged during Milan Design Week, according to Women’s Wear Daily. The trade publication said the 2026 edition follows 2024’s “Writing Life” and 2025’s “A Woman’s Education.” (wwd.com) The program is built around two books: Annie Ernaux’s “A Girl’s Story,” published in 2016, and Ama Ata Aidoo’s “Changes: A Love Story,” published in 1991. Miu Miu says those texts anchor conversations about self-determination, consent and women’s lives. (miumiu.com) On April 22, the Ernaux discussion will feature Annabelle Hirsch, Lea Melandri and Megan Nolan, with Lou Stoppard moderating. The same day includes a lecture, “Desire After Artificial Intelligence,” by cultural theorist Olga Goriunova, introduced by journalist Jennifer Guerra. (miumiu.com) Fuorisalone, the official platform for Milan Design Week events, says the 2026 program adds a new public day on April 24. On that final day, the venue will become a reading room open at the door rather than a booking-only event. (fuorisalone.it) That last-day format also introduces a “Curated Library” designed by feminist philosopher Rosi Braidotti. Fuorisalone says the library is meant for consultation and inspiration and is framed around women’s stories and access to learning. (fuorisalone.it) The setup shows how luxury brands are using Milan’s design week calendar for cultural programming, not only product launches. In Miu Miu’s case, the brand is using literature, academic speakers and public registration to present itself as a host for debate as well as display. (wwd.com) For visitors in Milan, the practical details are straightforward: April 22 to 24, Circolo Filologico Milanese, with free admission subject to registration and venue capacity. For Miu Miu, the return puts books and argument back at the center of its week in Milan. (miumiu.com)