Simone Rocha and Adidas Unveil Collaboration
Designer Simone Rocha has partnered with Adidas for a new collection that debuted at London Fashion Week. The collaboration infuses Rocha's Irish myth-inspired and romantic design sensibilities into sportswear, utilizing eco-friendly materials and signaling a trend of heritage designers working with activewear brands.
- The collaboration features a reworked Adidas Trefoil logo, which Simone Rocha has wreathed with a ribbon, and includes unique design elements like pearl zipper pulls on track jackets. - This collection marks the first time Simone Rocha has ventured into the sportswear category. The designer herself mentioned wearing Adidas with vintage tutus as a teenager, indicating a long-standing personal connection to the brand. - Inspiration for the collection was drawn from multiple sources, including the Irish myth of Tír na nÓg and photographer Perry Ogden's 1999 book "Pony Kids," which documented Irish youth and their horses. - Specific pieces showcased at London Fashion Week included lace boilersuits, track jackets with puff sleeves, tulle skirts, and ponyskin sneakers adorned with pearls. The collection also features accessories like glitzy knee-high socks. - This partnership is part of a broader trend of high-profile collaborations at London Fashion Week, which also saw pairings like Erdem with Barbour and Topshop with Tolu Coker. - Simone Rocha has a history of successful and diverse brand collaborations, having previously worked with H&M in 2021, Moncler as part of its Genius Collection, Crocs, and serving as a guest couturier for Jean Paul Gaultier in January 2024. - Adidas has a long-standing strategy of collaborating with fashion designers, with past partnerships including Yohji Yamamoto (Y-3), Stella McCartney, Alexander Wang, and Raf Simons, demonstrating a sustained commitment to merging sportswear with high fashion. - The full collection is set to launch in the fall, but the exact release date and pricing details have not yet been announced.
