ENCO adds video to radio AI
ENCO upgraded its SPECai product with multi‑voice, emotion control and a plugin that turns radio spots into video assets, moving simple repurposing workflows downstream. The release signals growing expectations that basic audio‑to‑video generation will be widely available. (radioink.com)
ENCO has added a video step to its SPECai radio-ad tool, letting stations turn an audio spot into a digital video asset inside the same workflow. (radioink.com) The update, announced April 17 ahead of the 2026 NAB Show in Las Vegas, also adds multi-voice ad generation, emotion controls and integrated sound effects. NAB says this year’s show runs April 18–22, with exhibits April 19–22. (radioink.com) (nabshow.com) SPECai is built for radio sales teams making “spec spots,” or sample commercials used in pitches to advertisers before a deal closes. ENCO says the system can generate those ads in seconds with artificial-intelligence scripts, synthetic voices and Benztown music beds. (news.radio-online.com) (enco.com) ENCO developed SPECai with Benztown and Compass Media Networks, and the company has been pushing it deeper into station sales software since 2024 through an integration with vCreative. That integration lets account executives request and build a spec ad from vPPO or vProMedia order forms instead of leaving the sales system. (news.radio-online.com) (enco.com) The new release extends a pattern from 2025, when ENCO added speech-to-speech, “voice shift” timing controls and a search interface for voices and music. Radio World reported in September 2025 that SPECai was then in use at about 1,100 radio stations. (radioworld.com) (enco.com) ENCO’s broader pitch is that one set of synthetic voices can now serve both ad production and on-air programming. In a separate April 2026 announcement, the company said its aiTrack platform was gaining multi-voice, localization and voice-cloning features derived from SPECai. (enco.com) That puts the latest SPECai update in a larger broadcast workflow, where a station can script, voice, score and now package a sales demo for video distribution without handing the job to a separate production chain. ENCO has not publicly detailed, in the material reviewed here, which video formats, aspect ratios or editing controls the new plug-in supports. (radioink.com) (enco.com) The immediate test is whether stations use the new video tool as a pitch aid or as a routine production step for advertisers buying both radio and digital inventory. ENCO is showing the update at NAB this week, where broadcast vendors are competing to move more of that work into one interface. (radioink.com) (nabshow.com)
