Liberty Business Relaunches to Boost Digital Growth

Liberty Business was relaunched in Jamaica on May 19 as Liberty Caribbean’s enterprise technology brand, replacing the long-used C&W Business name as the company pushes deeper into corporate connectivity, cloud and security services. The launch event was held at the Rose Hall Great House in Montego Bay, where executives said the business would focus on helping Jamaican companies modernize operations, improve resilience and expand digital capacity. The move follows Liberty Caribbean’s 2025 corporate rebrand from C&W Communications and extends that transition into its business-to-business operations. Stephen Price, vice-president and general manager of Flow and Liberty Business Jamaica, tied the relaunch to Jamaica’s broader digital buildout and the company’s own network recovery and expansion plans. ### Why is C&W Business now operating as Liberty Business? Liberty Caribbean said on March 29, 2025 that C&W Communications had changed its corporate name to Liberty Caribbean, and that C&W Business would transition to Liberty Business under a single regional identity. The company said at the time that the change was meant to align more closely with parent company Liberty Latin America while keeping consumer brands such as Flow and BTC unchanged. (jamaicaobserver.com) The Jamaica relaunch on May 19 was the local public rollout of that shift. Jamaica Observer reported that Liberty Business was “officially reintroduced” at the Montego Bay event and described the move as part of the evolution of the company’s enterprise business in Jamaica and the wider Caribbean. ### What does Liberty Business say it will sell to Jamaican companies? (cwc.com) Liberty Business said it provides enterprise-grade services aimed at sectors including financial services, tourism, government, education, healthcare, business process outsourcing and entrepreneurship. Jamaica Observer said the company positioned itself as a technology solutions provider focused on growth, operational performance and digital transformation. (jamaicaobserver.com) Stephen Price said Jamaican businesses now operate in an environment where “agility, resilience, and digital capability are no longer optional; they are essential.” He said the company wanted to support organizations in Jamaica with “world-class technology, regional expertise, and trusted partnership.” (jamaicaobserver.com) ### Why did executives emphasize resilience and infrastructure? Jamaica Gleaner reported on May 20 that Price linked the relaunch to recovery work after Hurricane Melissa and said Liberty had already spent about US$85 million on restoration. He said the company planned to spend another US$130 million on spectrum acquisition and physical infrastructure upgrades. (jamaicaobserver.com) Price told the Gleaner that Liberty was adding satellite backup systems, including Starlink-supported technology, at several mobile sites in St. James. He also said the company was expanding satellite capability to improve coverage in remote and underserved areas and to keep customers connected during disruptions. Liberty Latin America’s first-quarter 2026 investor presentation also referred to “the recovery of our Puerto Rico and Jamaican operations” and to expectations around subsea cable expansion, showing Jamaica remained part of a broader regional investment and resilience agenda. (jamaica-gleaner.com) That filing did not give Jamaica-specific spending figures, but it did identify network recovery and expansion as current priorities. ### Why was the launch held in Montego Bay instead of Kingston? Montego Bay featured prominently in the launch because the company said it plans to deepen its presence there. Jamaica Gleaner reported that Price said Liberty Business would establish its headquarters in Montego Bay, describing the move as “doubling down” on the city. (lla.com) The event also drew local officials. Jamaica Observer identified Richard Vernon, mayor of Montego Bay, as one of the attendees, alongside Charles Manus, senior director of Liberty Business, and Price. ### What happens next? Price said the next concrete step is the opening of a Liberty Business headquarters in Montego Bay. (jamaica-gleaner.com) Jamaica Gleaner reported that the company also plans further spending on spectrum and infrastructure upgrades, on top of the US$85 million already deployed in restoration work. (jamaicaobserver.com)