Holi bookings spike in India
Agoda data shows Holi is driving a surge in searches and bookings for Indian cities this spring — Jaipur, Udaipur and Vrindavan are leading the pack for Holi week travel demand web briefing. Travelers are also eyeing cultural hubs like Mathura‑Vrindavan, Rishikesh and Ziro Valley for immersive festival and summer travel experiences web briefing.
Agoda’s own press release dated March 13, 2026 says the company analysed accommodation search data specifically for domestic travel during the recent Holi week to produce the findings. (agoda.com) Jaipur registered a 282% increase in accommodation searches versus Holi 2025, according to reporting of Agoda’s data. (travel.economictimes.indiatimes.com) Udaipur registered a 233% rise and Pushkar a 195% increase in searches in the same dataset. (prnewswire.com) Agoda’s release highlights that Udaipur demand is being driven by lakeside, heritage and boutique properties staging curated Holi events around Lake Pichola and heritage hotels. (prnewswire.com) Separate industry coverage notes interest beyond the Rajasthan circuit, with travellers searching for temple‑town and cultural clusters such as Mathura‑Vrindavan, Rishikesh and Ziro Valley as immersive Holi and early‑summer options. (ttrweekly.com) Local festival calendars confirm Braj region Holi programs ran across late February into early March 2026, with events in Mathura and Vrindavan staged from about Feb. 25 through Mar. 4, 2026 — timing that aligns with the spike in accommodation searches. (tripmyvrindavan.com) Transport and lodging outlets reported traditional squeeze effects for Holi 2026, with hotels in Mathura‑Vrindavan and train bookings to Uttar Pradesh filling early in the season, corroborating Agoda’s surge in advance searches. (msn.com)
