Viral chocolate giveaway ends

Ghana Chocolate ran a One Piece Mother’s Day giveaway for 100 winners that went viral, registering 15,591 reposts on day one before the promotion closed on April 14. (x.com) The post drove heavy engagement as users tagged dream recipients and discussed product tie‑ins. (x.com)

Ghana Chocolate’s One Piece Mother’s Day giveaway closed on April 14 after a surge of reposts turned a 100-winner promotion into a viral fan event. (x.com) The campaign asked users to follow Ghana Chocolate’s official X account and repost the designated post for a lottery drawing, with 100 winners set to receive a Ghana chocolate assortment. Trade coverage of the promotion said the giveaway was tied to Lotte’s 2026 One Piece family-day campaign. (prismnews.com) (essential-japan.com) Lotte began the broader One Piece x Ghana Chocolate campaign on March 24, 2026, ahead of Mother’s Day on May 10 and Father’s Day on June 21 in Japan. The first round centered on Mother’s Day art featuring Robin and Olvia, Chopper and Dr. Kureha, and Sanji and Sora. (en.mantan-web.jp) (lotte.co.jp) The giveaway landed in the middle of a larger merchandising push that mixed social media, limited-run packaging, and character art built around family relationships in One Piece. Lotte’s campaign site framed the promotion around thanking parents with Ghana chocolate for the 2026 holiday season. (lotte.co.jp) (en.mantan-web.jp) Lotte also put a separate One Piece-themed Mother’s Day gift box on sale through its online shop on April 7 at noon, limiting the run to 1,500 sets. The company announced the box as the 30th edition of its Ghana Chocolate Selection Gift Box series and bundled it with a newly drawn sticker. (lotte.co.jp 1) (lotte.co.jp 2) This was not the first year for the tie-in. Lotte’s 2025 Mother’s Day One Piece box was capped at 1,200 sets, and later coverage said that run sold out, giving the collaboration a proven collector audience before the 2026 campaign started. (lotte.co.jp) (prismnews.com) The 2026 campaign is scheduled to continue beyond Mother’s Day. Lotte and entertainment coverage both said a Father’s Day phase with new character visuals is due in late April, extending the collaboration through June. (en.mantan-web.jp) (prismnews.com) For now, the repost drive is over and the giveaway window has shut, but the One Piece x Ghana Chocolate campaign is still running through its seasonal product rollout and the next set of family-themed artwork. (x.com) (lotte.co.jp)

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