Xendurance launches Globs gummy fuel

Xendurance has launched Globs, a new gummy fuel product that the U.S. sports nutrition brand says is designed for endurance athletes, functional fitness competitors and active consumers. Endurance.biz reported the launch on August 5 and said the product is the first gummy format in Xendurance’s performance supplement lineup. Xendurance’s product page lists Globs at $57.95 per pouch and places the item in the company’s energy and endurance range. The launch came days after Xendurance-backed athlete Aimee Cringle won the 2026 CrossFit Games. ### What exactly is Xendurance selling in Globs? Globs come in a 30-serving pouch containing 180 gummies, according to Endurance.biz and Xendurance’s product listing. The company says the gummies are powered by organic sweet potato carbohydrates and are meant to provide steady energy without caffeine. Xendurance says each order includes a smaller reusable pouch that can hold up to 18 gummies for portable use during training or competition. The product is shown in a peach-orange flavor and is marketed for activities including marathon running, triathlon, HYROX and other endurance training. ### Why is a gummy format notable for this company? (endurance.biz) Endurance.biz said Globs mark the first gummy format in the Xendurance lineup. Xendurance’s current catalog includes powders, capsules, hydration sticks and other performance products, with Globs now listed among its best sellers and energy products. Xendurance says its products are third-party tested by Informed Sport and made in the United States. (endurance.biz) On its website, the company says it serves more than 450,000 customers and positions its products around endurance, energy, recovery and daily performance. ### Who is Xendurance targeting with this launch? Endurance.biz said Xendurance is aiming Globs at marathon runners, HYROX competitors, triathletes and broader endurance users. The publication also said the company framed the product for everyday use cases as well as race-day fueling. (endurance.biz) Jess McClain, identified by Endurance.biz as the top U.S. women’s runner at the 2026 Boston Marathon, said the gummies make fueling “effortless” and described them as “convenient, clean energy.” Xendurance’s own product page also features athlete marketing that emphasizes stomach comfort, portability and sustained energy during long training sessions. (xendurance.com) (endurance.biz) ### How does Aimee Cringle fit into the timing of the rollout? Aimee Cringle won the 2026 CrossFit Games women’s title on July 26, according to CrossFit’s official results page, which said she finished with five event wins. Endurance.biz said Cringle was crowned champion on August 2 and tied the Globs launch to her victory in coverage published August 5. Xendurance’s website lists Cringle among its sponsored athletes, alongside other CrossFit, running and HYROX names. (endurance.biz) Endurance.biz said her championship season followed a partnership with the brand signed within the last six months. ### Where can buyers get it, and when? Globs are available in the United States this month, Endurance.biz said. Xendurance’s website is already selling the product directly at $57.95 per pouch. (games.crossfit.com) This fall, Xendurance said Globs will be available through its website and select retailers. The company’s current storefront lists direct purchase options now, while the broader retail rollout remains the next named distribution step. (xendurance.com) (endurance.biz)