Nneka Ewalu urges SDRs to stop manual work and focus on selling

- Sales‑ops leader Nneka Ewalu posted that SDRs are hired to sell but spend too much time on manual lead logging and tracking instead of closing business. - Her point: teams need repeatable systems and automation so SDRs focus on high‑value selling rather than administrative work. - That ops‑first view supports investment in qualification and workflow tooling when selling services that promise time savings or headcount substitution. (x.com)