SXSW Kicks Off Tomorrow
SXSW starts tomorrow in Austin, blending tech, film, and music SXSW 2026 starts this week. Here’s what to know before you go. Guides emphasize discovering new artists and navigating the convergence of industries First time at SXSW? Here are 10 things to know before you go.
SXSW's origins trace back to 1987, conceived as a music festival but quickly embracing film and interactive media. By the 1990s, it had become an internationally recognized event, shaping popular culture and drawing increasing numbers of attendees. The event's economic impact on Austin is substantial. In 2019, SXSW generated $355.9 million for local businesses and residents. While there was a dip to $280.7 million in 2022, the event bounced back to $380 million in 2023. This revenue stems from hotel bookings, restaurant visits, and spending at local businesses. SXSW 2025 saw participation totaling approximately 309,327 in person, with an additional 383,700 unique views on YouTube. The Interactive festival attendance surpassed the Music festival's for the first time in 2010. Key events at SXSW 2026 include the Hotel Vegas + Volstead 15th Anniversary Party, Sips & Sounds featuring Christina Aguilera and Calvin Harris, and the Spotify 20th Anniversary Showcase with Alanis Morissette. Featured speakers include Michelle Obama, Ben Stiller, and Amy Webb.
