Ghana Chocolate’s anime giveaway
Ghana Chocolate launched a One Piece–themed Mother’s Day giveaway that will award chocolate assortments to 100 winners and is set to close on April 14. The campaign ties a pop-culture license to a time-sensitive retail push ahead of the holiday. (x.com)
Lotte’s Ghana Chocolate brand is using a One Piece tie-in to drive a Mother’s Day giveaway that closes on April 14 in Japan. (lotte.co.jp) The campaign offers Ghana chocolate assortments to 100 winners who follow the brand’s official X account and repost the designated giveaway post. The entry window runs from 10:00 a.m. on April 1, 2026, to 11:59 p.m. on April 14, 2026. (lotte.co.jp) The promotion sits inside a broader 2026 Ghana Chocolate and television anime One Piece collaboration that Lotte and the franchise announced on March 24. One Piece’s official site said the first wave is built around Mother’s Day and includes six campaign visuals for stores and social media. (one-piece.com) Those six visuals come from three mother-child pairings shown in two versions each, with messages from the child’s side and from the parent’s side. Lotte’s campaign site lists Robin and Olvia, Chopper and Doctor Kureha, and Sanji and Sora. (one-piece.com) (lotte.co.jp) The timing is tied to Japan’s gift calendar: Mother’s Day falls on May 10, 2026, and Father’s Day falls on June 21, 2026. Lotte’s campaign site says a second round of collaboration visuals for Father’s Day is scheduled for late April. (lotte.co.jp) (one-piece.com) Lotte is also linking the anime artwork to product packaging and retail shelves rather than treating it as a social-only stunt. The campaign site says Ghana Milk and Premium Ghana packs include a message space on the back for Mother’s Day and Father’s Day gifting, and it lists product releases on March 31 and April 7. (lotte.co.jp) This is not a one-off pairing. One Piece’s official site said the Ghana Chocolate collaboration is returning in 2026 after last year’s campaign. (one-piece.com) The giveaway closes before Japan’s Mother’s Day shopping peak, which gives Lotte a short deadline to turn reposts into store traffic and gift purchases. By late April, the campaign is set to pivot from mothers to fathers using the same family-message format. (lotte.co.jp) (one-piece.com)
