J‑pop signing at HMV Books
A Lienel J‑pop group held a signing at HMV&BOOKS Shibuya for their EP ‘Osyan’, and the social post documenting it drew about 2.5K likes, 360 reposts and 53K views. (x.com) The event ties music promotion directly into a bookstore chain’s cultural programming. (x.com)
Lienel brought its release campaign for the extended play “Osyan” into HMV&BOOKS Shibuya on April 12, holding a signing event inside the store’s sixth-floor event space. (lienel.jp) The group’s official site listed the Tokyo session at HMV&BOOKS Shibuya in Shibuya Modi, with three time blocks split across member pairs: 11:45 a.m., 3:30 p.m., and 6:15 p.m. (lienel.jp) HMV says the Shibuya branch spans the fifth and sixth floors and runs frequent in-store events alongside books, compact discs, and video. (hmv.co.jp) Entry was tied to buying “Osyan” through HMV&BOOKS online during a March 6 to March 10 reservation window, with winners announced on March 27 for the Tokyo date. (lienel.jp) The Tokyo signing was attached to the limited edition A version of the March 18 release, priced at 4,800 yen before shipping fees. (lienel.jp) Lienel is a six-member vocal-and-dance group created through the EBiDAN audition pipeline and debuted on April 29, 2023. (lienel.jp) The members are Shuto Haga, Shunta Kondo, Milo Takaoka, Riku Morita, Sose Takeda, and Saneyuki Takakuwa. (lienel.jp) “Osyan” was promoted across multiple retail chains, not just one stop in Shibuya. Lienel’s official site announced store campaigns at HMV, Tower Records, and Shibuya Tsutaya around the extended play’s March 18 release. (lienel.jp) HMV presents the Shibuya branch as a store that combines books and music, while Shibuya Modi describes it as a large-format shop blending books, music, video, merchandise, and events. (hmv.co.jp) (0101.co.jp) That format has made the sixth floor a regular stop for release events. HMV’s store page advertises ongoing “store events,” and other artists’ recent notices show the same Shibuya space being used for mini-lives, signings, and bonus-ticket promotions tied to purchases. (hmv.co.jp) (sasakirico.com) For Lienel, the Shibuya signing was one date in a wider “Osyan” rollout that also included an April 18 online talk event and a May 23 signing at HMV&BOOKS Namba in Osaka. (lienel.jp) The campaign kept the group’s new release moving through both digital fan contact and physical retail floors. (lienel.jp)
