Resend Launches Automations
Resend introduced 'Automations', a workflow builder that lets users compose processes via drag‑and‑drop, natural language or code and integrates model backends like Claude, Cursor and Codex. (x.com) The announcement positions Automations as an AI‑first step up from traditional marketing automation tools. (x.com)
Resend rolled out Automations on April 13, adding a workflow builder for email sequences triggered by events inside a customer’s app. (resend.com) The new product lets users start with a trigger, add timed waits, branch logic, and send email steps, then watch each execution in a runs view for debugging. (resend.com) Resend’s documentation says teams can create automations in the dashboard or through an application programming interface, and each workflow starts when an app sends an event tied to a contact by email address or contact identifier. (resend.com) That puts Resend deeper into software usually handled by marketing automation platforms: onboarding drips, trial-expiration reminders, re-engagement campaigns, and other lifecycle messages tied to user behavior. (resend.com) The launch also fits Resend’s push to sell email tools to developers and to artificial intelligence coding agents, not just marketers using a campaign editor. Its site now promotes separate setup guides for Claude Code, Cursor, Codex, GitHub Copilot, and other Model Context Protocol clients. (resend.com) Resend has been building toward that pitch for more than a year. The company said in December 2024 that it had raised an $18 million Series A, and founder Zeno Rocha wrote in December 2025 that Resend had reached 1,000,000 users. (resend.com, resend.com) The mechanics are simple: an app sends an event such as a signup or trial-ending notice, Resend matches that event to an automation trigger, and the workflow runs step by step for that contact. Event names using the `resend:` prefix are reserved for system events, according to the docs. (resend.com) Resend is framing the product around control as much as composition. Users can monitor whether a run is active, completed, failed, or canceled, and inspect individual steps when something breaks. (resend.com) The bet is that companies already using Resend to send transactional email will keep more of their lifecycle messaging in the same stack instead of wiring those jobs into a separate automation tool. (resend.com)
