LE SSERAFIM reveal

LE SSERAFIM said Sunday they will release their second studio album, “PUREFLOW pt.1,” on May 22 after dropping lead single “CELEBRATION” on April 24. (soompi.com) The announcement came at midnight in South Korea on April 13, with release times set for 1 p.m. Korea Standard Time and 12 a.m. Eastern Time for both projects. HYBE Labels also posted a teaser video for “PUREFLOW” on YouTube on April 12. (soompi.com) (youtube.com) SOURCE MUSIC’s official LE SSERAFIM site now lists “PUREFLOW” in the group’s discography, and the group’s United States store has opened a “2nd studio album ‘pureflow’” collection. Those pages put the comeback into the label’s release pipeline, not just a social post. (sourcemusic.com) (shop.le-sserafim.us) “PUREFLOW pt.1” is LE SSERAFIM’s first studio album since “UNFORGIVEN,” which SOURCE MUSIC released on May 1, 2023. Between those two full-length records, the group released the extended plays “EASY,” “CRAZY,” and “HOT.” (sourcemusic.com) (billboard.com 1) (billboard.com 2) (billboard.com 3) That run expanded the group’s U.S. chart profile. “Easy” became LE SSERAFIM’s first entry on the Billboard Hot 100 at No. 99 in March 2024, and “CRAZY” opened at No. 7 on the Billboard 200 in September 2024. (billboard.com 1) (billboard.com 2) The group also kept selling physical albums in the United States. Billboard reported that “CRAZY” sold 37,500 copies in its first week to top the Top Album Sales chart, and “HOT” sold 38,500 copies to give LE SSERAFIM a second No. 1 on that tally in March 2025. (billboard.com 1) (billboard.com 2) LE SSERAFIM debuted on May 2, 2022, and SOURCE MUSIC’s official profile identifies the current lineup as Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae. The company says the group’s name is an anagram of “I’m Fearless.” (sourcemusic.com) The teaser for “PUREFLOW” closes with the line, “FOR WE ARE NOT FEARLESS, AND THEREFORE POWERFUL,” a phrase that flips the group’s debut-era branding into a new album slogan. The next concrete date is April 24, when “CELEBRATION” arrives ahead of the full album on May 22. (youtube.com)