Thailand and Vietnam Compete for Japan's Rice Market
Thailand and Vietnam are actively targeting Japan's increasing demand for imported rice, a key high-margin market. Japanese buyers are known for their stringent requirements on quality, traceability, and certifications like JAS and organic labeling. Vietnam's modernized rice sector is now competing directly with Thailand in premium and specialty segments to capture this growing appetite.
- While the United States and Thailand are Japan's top rice suppliers, accounting for 53.9% and 34.5% of the $627 million market respectively in 2024, Vietnam's current share is just 0.3%, or $1.88 million. -
