MUJI’s matcha taste test
A full taste‑test video put MUJI’s matcha sweets, drinks and snacks under the microscope — from packaged confections to in‑store drinks — offering hands‑on takes on sweetness, matcha intensity, and texture (youtube.com). The reviewer breaks down which MUJI items hit true matcha flavor versus those that lean sugary, handy if you’re curating a matcha pantry (youtube.com).
The taste test was posted by the channel “Umami Bites” (umamibites2023) on March 17, 2026 and runs roughly 24 minutes according to the video metadata. (youtube.com) The video’s description and timestamps list six MUJI matcha items tested by segment: Fluffy Mochi with Matcha Cream, Matcha Chocolate Ganache Truffles, Matcha Chocolate Coated Strawberries, Matcha Cream Sponge Cake, Matcha & Red Bean Financier Cake, and Matcha Baumkuchen. (youtube.com) MUJI’s retail line includes an Instant Matcha Latte product that the brand says is made with Uji matcha from Kyoto, sold through MUJI’s U.S. online store. (muji.us) MUJI’s food concepts list multiple matcha drinks on their menus—reports from MUJI Market locations show offerings such as matcha shot, matcha americano and matcha latte—while the MUJI Food Market product page describes the Matcha Latte as a creamy, lightly sweetened blend. (profoodmaker.com (mujifoodmarket.com) Consumer reactions vary across platforms: a July 20, 2025 TikTok post rated MUJI matcha powder 8/10 in a home taste test, showing continued grassroots interest in MUJI-branded matcha. (tiktok.com) Social posts and local reviews have also called out MUJI café pricing and preparation differences—one regional post cited a MUJI Cafe matcha latte priced around $6.50 and noted some outlets serve pre-made matcha drinks rather than freshly whisked preparations. (lemon8-app.com) MUJI has rolled seasonal and regional matcha campaigns—MUJI Philippines launched a limited Matcha Latte Series on May 12, 2023, and new MUJI coffee counters have continued adding matcha-focused items as they expand. (mujiph.com)
