OpenAI pricing & London push

OpenAI announced a $100-a-month ChatGPT Pro tier that expands Codex access and mirrors competitor pricing moves. (thenextweb.com) The company also published flexible pricing options for Enterprise, Edu and Business customers and said it secured a permanent London office slated to open in 2027. ( | )

OpenAI is widening its pricing ladder with a new $100-a-month ChatGPT Pro plan and a permanent London office due to open in 2027. (thenextweb.com) (reuters.com) The new individual plan launched on April 9 and gives users five times more Codex access than ChatGPT Plus, with a temporary 10 times allowance through May 31, according to OpenAI’s announcement and coverage of the release. (thenextweb.com) (community.openai.com) Codex is OpenAI’s coding agent inside ChatGPT, and the new tier sits between Plus at $20 a month and the existing Pro plan at $200 a month on OpenAI’s pricing page. (chatgpt.com) (venturebeat.com) OpenAI also changed business pricing on April 2 for ChatGPT Enterprise, ChatGPT Edu and ChatGPT Business by adding two seat types: a standard ChatGPT seat and a Codex-only seat. (help.openai.com) That change gives companies and universities a way to buy lower-cost access for employees who mainly need coding help, instead of paying for a full ChatGPT seat for every user. (help.openai.com) The consumer move also tracks the market OpenAI is now competing in. Anthropic’s Claude Max plan is priced at $100 a month, and Anthropic says it bundles Claude apps with Claude Code and offers higher usage than its Pro tier. (claude.com) In London, OpenAI said on April 13 that it had secured its first permanent office in the city, with Reuters reporting the site is expected to open in 2027 as the company expands its United Kingdom footprint. (reuters.com) (cnbc.com) CNBC reported the leased space totals 88,500 square feet and can hold more than 500 staff, while Property Week put the capacity at 544 people in King’s Cross. (cnbc.com) (propertyweek.com) The office plan follows OpenAI’s earlier statement that London would become its largest research hub outside the United States, even after the company halted a separate United Kingdom infrastructure project this year. (cnbc.com) (tech.eu) Taken together, the April pricing changes and the 2027 London office point to the same push: sell more coding-focused subscriptions now, and add room for more researchers and staff in one of OpenAI’s biggest overseas markets. (help.openai.com) (reuters.com)

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