Threads Debuts 'Dear Algo' AI for Feed Customization
Meta's Threads has launched an AI-powered feature called “Dear Algo,” which allows users to directly influence their feed's algorithm. Users can now make public posts with instructions to the AI to tailor recommendations and suppress unwanted topics. The feature is being positioned as a move toward greater transparency and user control over content curation, differentiating it from more opaque social media algorithms.
- The feature was directly inspired by a user-generated meme where people would post "Dear algorithm..." to try and influence their feeds, demonstrating a product development strategy that incorporates emergent user behaviors. - Unlike typical feed settings hidden in menus, "Dear Algo" requests are public posts, turning a personalization feature into a social one where others can see and repost the same algorithmic prompts. - The feed adjustments are intentionally temporary, lasting only three days, positioning the feature for short-term interests like live events or avoiding spoilers, rather than permanent feed curation. - This approach offers a more direct form of user control than the common "Not Interested" button found on most social platforms, allowing users to proactively request specific topics. - By making algorithm interaction explicit and conversational, Meta is experimenting with a more transparent user experience, a theme echoed in the company's broader discussions around responsible AI. - The feature is currently in a beta phase, having launched in the US, UK, Australia, and New Zealand, with plans for a wider rollout. - The launch coincides with reports of Threads surpassing X (formerly Twitter) in daily active mobile users, suggesting a strategy to retain new users by offering differentiated features focused on feed control. - Users can view and delete their past and current "Dear Algo" requests, providing a clear history of their attempts to tune the recommendation engine.
