Z-Teca Promotes Online Ordering in Toronto
Z-Teca Mexican Grill is running a promotion for online ordering at several of its Toronto locations. The campaign emphasizes pickup and delivery options for customers at its Commerce Court, Bloor/Church, and Southcore Financial Centre restaurants, among other locations.
- The Toronto-based chain was founded in 2008 by Gabe Sarracini and is a proudly Canadian-owned and operated company. - The name "Z-Teca" is derived from "Azteca," and the company created a secondary logo with a phonetic spelling to help Canadian customers with the "zee" versus "zed" pronunciation. - Z-Teca has a loyalty program and a mobile app called "z-teca Rewards," which allows customers to earn points for every dollar spent and receive notifications about special offers and promotions. - The company utilizes customer data from its loyalty program to tailor promotions; for instance, offering family-oriented deals at its suburban locations and targeting busy professionals with offers like extra protein at its downtown restaurants. - In addition to its standard fast-casual locations, Z-Teca has expanded its brand with a more upscale concept called z-Teca Cocina Mexicana at the Bay Adelaide Centre in downtown Toronto. - Z-Teca's menu development has involved collaboration with renowned chefs from Southern California to create authentic Mexican recipes from scratch. - The restaurant chain has established a presence in non-traditional, high-traffic venues such as university campuses, including a location at York University. - Customers can order from Z-Teca through a variety of online platforms, including Ritual, DoorDash, SkipTheDishes, and Uber Eats.
