Brand strategist Nigel Hollis joins Delineate

- Nigel Hollis brings over 40 years of experience in consumer insight and marketing effectiveness, notably from his long tenure at Millward Brown, which later became Kantar. - At Kantar, he served as Chief Global Analyst and was a key figure in creating widely used industry frameworks for brand and advertising effectiveness, such as BrandDynamics, which formed the basis for the BrandZ rankings. - He is the author of "The Global Brand: How to Create and Develop Lasting Brand Value in the World Market" and in 1996, he partnered with HotWired on the first study to prove that online banner ads could have a branding effect beyond just clickthroughs. - Delineate, founded in 2016, is a global insights business that provides brands with real-time data for brand and campaign tracking, aiming to offer a more immediate alternative to traditional quarterly or monthly reports. - The company's Proximity™ platform gives clients access to consumer data in over 130 countries, delivering it through modern dashboards and APIs for insight and marketing teams. - As an Advisor, Hollis will work with Delineate's leadership to shape the strategic direction of its platform and methodologies, focusing on combining research principles with technology for faster, more actionable insights. - Delineate's CEO, James 'JT' Turner, highlighted that Hollis's guidance will be invaluable in refining how the company's technology and methodologies help brands grow in the real world. - Hollis stated he was attracted to Delineate's vision for the future of insight, which combines strong research foundations with modern technology to provide a faster and more actionable understanding of brand growth.