Icaro Media Group Expands AI Operations to Europe
Icaro Media Group, an AI-powered media technology company, has announced its expansion into Europe with the opening of new offices in Madrid and Lisbon. The move signals the company's growth in powering audience engagement across multiple screens using artificial intelligence.
- The expansion is spearheaded by Alexandre Santos, EVP for Media, and focuses on creating a "unified multiscreen ecosystem" that tracks user journeys from awareness to conversion using Icaro's proprietary AI. - Icaro's AI technology is designed for hyper-personalization of content for media companies and global telecoms, with over 220 million subscribers under contract across Latin America, North America, and Europe. - A key part of their European strategy builds on the 2025 acquisition of LiftMedia, a Digital Out-of-Home (DOOH) company specializing in elevator screen advertising in Spain and Portugal. - This DOOH network will be integrated with Icaro's AI to deliver hyper-local news and personalized content to what the company calls a "distraction-free" environment. - In late 2025, Icaro announced a multiyear contract with Otis Mobility S.A. to deploy its AI-powered content on 50,000 screens in elevators across Spain, Portugal, and parts of Africa, expecting to reach 2.4 million people daily. - The company's AI capabilities were significantly enhanced by its 2021 acquisition of EVNTL AI, a firm specializing in machine learning and predictive insights from social media sources like Twitter and Reddit. - Icaro's CEO, Paul Feller, has a background in media and tech, having previously served as Chairman and CEO of SKYY Digital Media Group and Stratus Media Group. - While there is no public indication of a token launch or blockchain integration, the company's focus on creating a multi-channel monetization ecosystem for digital content aligns with emerging web3 narratives around creator economies and tokenized media.
