Kanye’s surprise drop
Kanye West quietly released a surprise project reportedly titled “BULLY” this weekend — and new singles are already circulating, including “CIRCLES” featuring Don Toliver. (youtube.com) Fans are also dissecting “FATHER” with Travis Scott and a viral commentary video arguing the release reshapes his career narrative. (youtube.com) (youtube.com)
The project was uploaded to YouTube and is listed with a March 28, 2026 release date, credited to YZY and Gamma as distributors. (youtube.com) The record is catalogued as Kanye West’s twelfth studio album and his first solo studio release since 2022’s Donda 2. (en.wikipedia.org) Production and personnel credits on the record name André Troutman, the Legendary Traxster, 88-Keys and James Blake among producers, and note Troutman also appears as a featured contributor. (en.wikipedia.org) The official video for the album’s lead visual was directed by Bianca Censori, staged largely in a church-like set, and has drawn attention for a Michael Jackson impersonator identified as Fabio Jackson appearing in the clip. (complex.com) Platform metadata for one single lists engineering and mixing credits including Johnscott Stanford and Josh Schuback and credits Nkenge 1x for mastering and additional engineering on the released track. (youtube.com) Public reaction has already included mainstream coverage of the drop in the early hours of March 27–28 and social-media commentary such as boxer Ryan Garcia posting that the new record had “no hits” on X. (usatoday.com)
