Plurio Raises $3.5M for Agentic Marketing AI
Plurio has raised $3.5 million to build out its agentic AI platform for performance marketing. The tool aims to predict campaign outcomes from early signals and automate optimization, targeting agency workflows directly. The funding underscores investor appetite for AI tools that deliver hard ROI and integrate deeply into existing agency processes.
The San Francisco-based startup was formerly known as Elly Analytics before rebranding to Plurio. The company was founded in 2019 by Seva Ustinov and Kirill Kasimskiy, who have been developing performance marketing products together for over two decades. The $3.5 million seed round was backed by venture capital firms Altair, DVC, and Yellow Rocks. Angel investors also participated, including Kos Stiskin, a co-founder of Finom, and Mike Yan, a co-founder of ManyChat. Plurio's platform is designed as an autonomous agent that connects advertising, CRM, and revenue data to create a unified performance model. It is currently managing over $100 million in annual advertising spend for its clients. The company's co-founder, Seva Ustinov, stated that the idea for Plurio came from seeing marketing teams spend up to 90% of their time stitching together data rather than on creative and strategic work. The goal of the AI agent is to bridge the gap between understanding marketing data and taking action on it. Agentic AI, the technology behind Plurio, represents a shift from rule-based automation to autonomous systems that can reason and make independent decisions. These systems can identify opportunities and execute strategies, such as adjusting budgets or launching campaigns, without waiting for human prompts. The funding for Plurio comes at a time of significant growth in the performance marketing software market, which is projected to more than double from $15.2 billion in 2023 to $30.9 billion by 2032, largely driven by AI-powered automation. Global advertising spending is also expected to exceed $1.04 trillion in 2026.
