Swift Hits 104 Weeks

Taylor Swift’s *The Tortured Poets Department* has now spent 104 weeks on the U.K. Official Albums Chart, giving the album a full two-year run. (officialcharts.com, forbes.com) The album was released on April 19, 2024, and Official Charts says it logged the biggest opening week of any Taylor Swift album in the U.K. at the time. It debuted at No. 1 on April 26, 2024, for her 12th U.K. chart-topping album. (officialcharts.com, officialcharts.com) Forbes reported on April 21, 2026, that this is Swift’s eighth full-length album to reach the 104-week mark on the U.K. albums chart. The same report said the title also reached 104 weeks on the Official Albums Streaming Chart. (forbes.com) Official Charts had already named *The Tortured Poets Department* the U.K.’s biggest album of 2024 on December 31, 2024. It also said the record finished that year as the country’s most-streamed album and best-selling vinyl album. (officialcharts.com) The chart run lands in a period when Swift’s music success and offstage visibility are being measured together. Forbes reported in August 2025 that Apex Marketing Group estimated nearly $1 billion in equivalent brand value tied to Swift’s connection with the Kansas City Chiefs and the National Football League from September 2023 through January 2025. (forbes.com) Earlier estimates were smaller and narrower. Front Office Sports reported in January 2024 that Apex put Swift’s equivalent brand value for the Chiefs and the NFL at $331.5 million based on media mentions after her first Chiefs appearance on September 24, 2023. (frontofficesports.com) That same Front Office Sports report said the NFL posted its highest regular-season female viewership since it began tracking in 2000, and that female viewership rose 9% year over year. The outlet also noted that Travis Kelce’s jersey sales jumped roughly 400% after Swift’s first game appearance. (frontofficesports.com) In the U.K., the album’s staying power adds to a run that already included record-setting first-week sales and another No. 1 for Swift. Two years later, the story is less about a single release week than about how long one album can keep showing up on the chart. (officialcharts.com, forbes.com)