Mercedes creates new senior role
Mercedes announced a new senior team principal role to work alongside Toto Wolff in a strategic reshuffle, signaling the team’s attempt to shore up leadership as rivals close the gap under shifting regulations. The change is framed as a continuity and performance play ahead of a critical stretch in the season. (gpfans.com)
Mercedes announced on March 20, 2026 that Bradley Lord will become Deputy Team Principal at Mercedes-AMG PETRONAS F1 Team with immediate effect. (formula1.com) Lord joined Daimler in 2011 and moved into Mercedes’ F1 operation in 2013, progressing from Communications Manager to Chief Communications Officer and Team Representative. (espn.com) Toto Wolff said his “role and overall responsibilities will not change one millimetre” and described the appointment as formalising a change that has “effectively been operating in practice for some time.” (planetf1.com) Mercedes framed the creation of the deputy role as a move to distribute senior responsibilities more efficiently and to “enhance the capability” of its leadership as the sport and the team grow. (formula1.com) The team confirmed Lord will assume duties immediately and that his first race as deputy team boss is scheduled to be the Japanese Grand Prix next weekend. (planetf1.com) Before Mercedes, Lord worked as a press officer for Benetton and later as Senior Press Officer and Head of Communications at Renault, and he has held editorial stints with Autosport and F1 Racing. (formula1.com)
