Grotto AI Raises $10M for Leasing Tech
Grotto AI, a company building agentic tools for the housing industry, has closed a $10 million seed round. The startup's platform is designed to "supercharge" human leasing agents by automating workflows, positioning its AI as a force multiplier rather than a replacement for human roles in real estate transactions.
- Grotto AI was founded in New York City by Nick Deveau and Ben Epstein, who previously led the development of core technology at EvolutionIQ, an AI company in the insurance sector that was acquired for $730M in 2024. - The $10 million seed round was led by ICONIQ, with participation from Asymmetric Capital Partners and notable angel investors from the real estate tech industry, including Avi Dorfman, a co-founder of Compass. - The company's AI platform analyzes leasing interactions and provides real-time coaching to agents during calls and tours to help build rapport and handle objections. Initial analysis of hundreds of thousands of interactions showed that agents who initiated laughter were 48% more likely to convert a lead. - Grotto AI is currently hiring for an in-person Behavioral Scientist in NYC to design and run studies on agent behavior and translate the findings into product improvements. - The startup is already working with major apartment owners and operators, including Weidner Apartment Homes, which manages over 70,000 units, as well as Hillpointe, Trammell Crow, and Sentral. - The founders' stated goal is to address the estimated $500 billion in value lost annually in the housing market due to vacancies. - The technology is positioned as a tool to enhance human leasing agents rather than replace them, focusing on improving interpersonal signals that are strong predictors of success. - AI agent frameworks like LangChain, AutoGen, and CrewAI provide the underlying orchestration for building agentic systems that can perform multi-step tasks, which is relevant to the technology Grotto AI is developing.