Siri delay stalls Apple TV 4K
- Apple is reportedly holding the next Apple TV 4K until its delayed Siri overhaul is ready, extending a hardware wait that began after 2022. - Bloomberg-linked reports say the new box has been “ready” since last year, but Apple wants it to launch with upgraded Siri features. - Apple already pushed personalized Siri into “the coming year” in March 2025. (daringfireball.net)
Apple is reportedly delaying the next Apple TV 4K because the new Siri it was meant to showcase still is not ready. (macrumors.com) (bloomberg.com) The current Apple TV 4K launched in October 2022, and Apple has not refreshed the box in more than three years. MacRumors, citing Bloomberg’s Mark Gurman, said the replacement has been held back to ship alongside a more capable Siri. (macrumors.com 1) (macrumors.com 2) That Siri upgrade is the version Apple pitched at Worldwide Developers Conference 2024: a voice assistant that can understand personal context, see what is on your screen, and take actions inside and across apps. Apple’s developer documentation still labels those features as “in development” for a future software update. (developer.apple.com 1) (developer.apple.com 2) Apple publicly acknowledged the slip on March 7, 2025. In a statement published by Daring Fireball, spokeswoman Jacqueline Roy said the company needed more time and expected to roll out the more personalized Siri “in the coming year.” (daringfireball.net) (9to5mac.com) Bloomberg later reported that Apple set an internal target of spring 2026 for the delayed Siri release as part of iOS 26.4. That report said the features would let Siri use personal data and on-screen activity to answer requests more effectively. (bloomberg.com) Apple’s own March 31, 2025 release for iOS 18.4 listed new Apple Intelligence languages and Vision Pro support, but it did not announce the promised personalized Siri features. That omission underscored that the headline Siri upgrade had missed the software window many observers expected. (apple.com) (macrumors.com) The delay appears to reach beyond the TV box. MacRumors reported in March that a new HomePod and the next Apple TV 4K were both ready, but their launch timing depended on when Apple could finish Siri. (macrumors.com) Apple has not announced a new Apple TV 4K, a ship date, or a final release version for the upgraded Siri. Until that changes, the living-room refresh appears tied to a voice assistant Apple first previewed in June 2024 and still has not shipped. (apple.com) (developer.apple.com)
