REI Anniversary Sale up to 66% off

REI Co-op’s Anniversary Sale is live through May 25, according to the company’s promotions page and a May 8 newsroom post. The retailer said the event covers more than 6,000 products and includes discounts across camping, hiking, cycling, running and electronics. REI said everyone can save 25% on REI Co-op brand clothing and gear, while members get additional coupon offers during the event. (rei.com) Fox News, in a deals roundup published Tuesday, said some markdowns reached as high as 66% on selected products from brands including Coleman, The North Face and Garmin. ### When does the sale run, and what is REI officially saying? (rei.com) May 15 to May 25 is the official window REI listed for the 2026 Anniversary Sale. In its newsroom announcement, REI called it the co-op’s “biggest sale of the year” and said shoppers would find deals on hiking, camping and apparel, with member-only offers layered on top. The REI promotions page says the sale is “on now thru May 25” and breaks the event into activity categories including camp, hiking, cycling, running, watersports, climbing, travel and fitness. The same page says members can use an extra 20% off coupon through May 21 and shop outlet deals marked up to 50% off. (rei.com) ### Which brands and categories are getting the biggest attention? REI named Big Agnes, NEMO, Smartwool, KEEN, The North Face, Garmin, Black Diamond, Oboz, prAna, Thule and Yakima among the brands included in the sale. The company said discounts include 25% off select The North Face clothing, 25% off all Smartwool clothing and socks, 25% off all KEEN footwear and $250 off Garmin fenix 8 smartwatches. (rei.com) Fox News said its roundup highlighted discounts up to 66% on gear from Coleman, The North Face and Garmin, including tents, hiking boots and watches. CNN Underscored, in a broader Memorial Day deals guide cited in the source briefing, highlighted a 25% discount on a The North Face rain jacket during the sale. (rei.com) ### What does REI’s own site show on actual item pricing? REI’s deals page listed the Half Dome 2 Tent with Footprint at $246.69, down from $329, and the Flash 55 Pack at $171.69, down from $229, as of Tuesday. The same page showed Oboz Bridger Mid Waterproof Hiking Boots at $164.99 from $220, and the Magma 30 Sleeping Bag starting at $261.69 from $349. (rei.com) The promotions page also showed broader category discounts rather than only one-off items. REI listed 25% off camp gear from REI Co-op, NEMO, Big Agnes and Exped, up to 25% off hiking shoes from KEEN, Oboz and Altra, and up to 20% off bikes from Co-op Cycles and others. (msn.com) ### What are the member perks, and where does the coupon fit in? REI said members can take 20% off one full-price item and 20% off one REI Outlet item during the sale. The newsroom post said the member benefits also include travel discounts, service offers and access to used gear and trade-in programs, with membership priced at a one-time $30 fee. (rei.com) Outside Online, in a sale guide published May 15, also said members could use code ANNIV26 for those extra discounts through May 25. That article described the sale as spanning thousands of products across tents, sleeping bags, apparel and electronics. (rei.com) ### Why are backpackers and hikers paying particular attention? Treeline Review said in a guide surfaced Tuesday that shoppers could assemble a sub-10-pound thru-hiking kit from Anniversary Sale items, pointing specifically to discounts in shelters, sleep systems and packs. That framing matches REI’s own emphasis on tents, sleeping bags, pads and packs in its sale materials. (rei.com) Outside Online’s editors also focused on backpacking categories, highlighting discounted tents and shelter systems and describing the sale as one of the main seasonal buying windows for outdoor gear. (outsideonline.com) May 25 is the date REI lists for the end of the Anniversary Sale, and May 21 is the date on the promotions page for the extra member coupon window. REI’s sale and deals pages remain the primary place to track item-level pricing, stock changes and category markdowns as the event continues. (rei.com) (outsideonline.com) (newsbreak.com)