New matcha hits the feed
CafeNova’s iced matcha latte is getting buzz for a creamy texture, subtle sweetness and a frosty‑glass presentation that’s being hailed as the perfect spring sip on social media. (x.com) Also: Oatly launched a Strawberry Matcha Latte this spring, signaling a plant‑forward twist is going mainstream. (retailtimes.co.uk)
Cafe Nova’s TikTok account posted a matcha clip on Sept. 25, 2025 that registered 1,491 likes, showing the same frosty‑glass visual and creamy pour now being reshared across short‑form video platforms. (tiktok.com) A separate Café Nova video titled “Enjoy Your Strawberry Matcha” drew roughly 390 likes and explicitly demonstrates a café‑level strawberry‑matcha offering being served over ice, suggesting local operators are already experimenting with fruit‑matcha variants. (tiktok.com) Oatly announced the formal launch of a Strawberry Matcha Latte on March 30, 2026, describing the product as the latest expansion of its matcha portfolio aimed at cold‑drink occasions. (retailtimes.co.uk) Oatly’s product page lists the new Matcha Strawberry flavour as a ready‑to‑drink option in smaller cartons (250 ml) and references larger chilled formats for at‑home use, describing the taste as “juicy and creamy” with an implied vanilla note. (oatly.com) Retail listings show Oatly’s matcha latte SKUs are being sold in mainstream UK grocers, with 1‑litre matcha latte cartons listed around £2.25–£2.95 in recent price comparisons and supermarket pages. (trolley.co.uk) Oatly’s Strawberry Matcha follow‑on comes after the company rolled out an earlier ready‑to‑drink Matcha Latte SKU in 2025 and frames the move as part of a broader plant‑based push into cold‑drink formats. (plantbasednews.org)
