Sandals Grenada wins jingle
Sandals Grenada’s team won $10,000 in the brand’s first ever 'Resort Riddims' jingle competition — a fun PR win that highlights the resort’s music‑forward vibe. It’s a small cultural moment but one that could shape guest programming and nightlife offerings moving forward. (caribbeanmag.com)
Brent McMeo and Ahkim Baptiste of Sandals Grenada wrote and performed the original song "The Sandals Way," which judges crowned the top entry in the Resort Riddims finale. (caribbeanmag.com) The live finale was staged inside the conference area at Sandals Ochi Beach Resort and featured big screens, stage lighting, sparkler fountains and celebrity judges Christopher Martin, Alison Hinds and Executive Chairman Adam Stewart on the panel. (jamaicaobserver.com) More than 100 entries were submitted by Sandals and Beaches team members across the group's nine-country footprint, with the four finalists coming from Grenada, Jamaica and The Bahamas. (jamaicaobserver.com) Sandals corporate staff say the winning track has been adopted as the company’s Service DNA anthem, a “rallying call” for team members, according to Corporate Manager of Employee Experience Jamie Green. (jamaicaobserver.com) After the final performances Adam Stewart awarded every finalist a complimentary Sandals holiday package that includes airfare, and Sandals streamed the Resort Riddims finals via its in-house channel for staff and guests. (jamaicaobserver.com) The music contest dovetails with Sandals’ recent marketing focus on Caribbean rhythms and identity, including the company’s broader "Made of Caribbean" brand campaign developed with Leo Burnett. (prnewswire.com)
