Nectar Social raises $30M

Nectar Social said on May 14 that it raised a $30 million Series A and launched a new product called Nectar Agent, an autonomous AI tool for brand marketing teams. Menlo Ventures and its Anthology Fund, which Menlo says was created in partnership with Anthropic, led the round, with participation from True Ventures, GV and Gwyneth Paltrow’s Kinship Ventures. The Palo Alto, California, company said it will use the money to expand engineering, applied AI and go-to-market hiring. Nectar said it emerged from stealth in 2025 after previously announcing $10.6 million in funding in June 2025. ### Who is Nectar Social, and what does it sell? Nectar describes itself as an AI platform for community management, social intelligence and revenue generation across social channels. On its website, the company says its agents answer questions, capture purchase intent and route work across brand workflows, while keeping a human review layer in place. Nectar says the platform includes integrations and data access across major social networks and marketing tools. (businesswire.com) Misbah Uraizee and Farah Uraizee, sisters and former Meta leaders, founded the company. Nectar said Misbah previously worked on product roles tied to News Feed and creator monetization, while Farah worked on Facebook Groups. TechCrunch and the company both said Nectar positions the product as an “agentic” operating system for marketers rather than a point tool for posting or moderation alone. (nectarsocial.com) ### Why are investors betting on social-commerce software now? Menlo Ventures said in its investment note that Nectar is trying to collapse several parts of the marketing stack into one system spanning social intelligence, community engagement, influencer tools, customer experience and commerce conversations. TechCrunch reported that Nectar told it the software helps brands manage moderation, creator workflows, competitive intelligence and commerce conversations across platforms from one place. (businesswire.com) Misbah Uraizee said in Nectar’s announcement that “the buying conversation has moved into social,” and that human teams cannot staff every place where those interactions happen. Farah Uraizee said social moves faster than most teams can handle and argued that brands need systems that can understand messages, videos and stories in real time. Those comments frame Nectar’s pitch as software for always-on brand response, not just campaign planning. (menlovc.com) ### What did Nectar say about traction? Nectar said it now powers more than 10 million conversations a week and that volume has grown 5x in the last three months. The company also said it has attributed $100 million in revenue back to social activity, engaged more than 50 million consumers and handles more than 80% of brand social interactions for the customers it serves. (techcrunch.com) Those figures came from the company’s funding announcement and were not independently verified. The customer list cited in Nectar’s materials includes e.l.f. Beauty, Babylist, Figma, Graza and Liquid Death. Ekta Chopra, chief technology and AI officer at e.l.f. Beauty, said in Nectar’s announcement that social is where “discovery, decision, and loyalty” happen for the brand. Nectar’s homepage also includes customer testimonials describing gains in engagement and revenue attribution. (businesswire.com) ### What is Nectar Agent supposed to do? Nectar Agent launched on May 14 alongside the financing, according to the company. Nectar said the product sits on top of its platform and operates in a brand’s voice across comments, direct messages and other social interactions, while brand teams keep control over strategy, approvals and voice settings. (businesswire.com) Nectar’s website says the system can draft replies, translate messages, monitor sentiment, surface trends, route issues and connect social interactions to downstream retargeting and commerce systems. The company says it scans comments, messages, stories, video frames and audio clips across platforms to identify signals that older tools miss. (businesswire.com) ### Where does the company go next? Misbah Uraizee told TechCrunch that the new round will fund expansion across applied AI, engineering and go-to-market. Nectar’s May 14 announcement said the company also plans to deepen platform partnerships and expand its autonomous agent into additional categories of brand work. As of May 18, Nectar’s homepage was promoting the new financing and offering demos of the product. (nectarsocial.com) (techcrunch.com)