K-EXPO USA Los Angeles May 23

Forbes reported on May 17 that K-EXPO USA will take place at L.A. LIVE in downtown Los Angeles on May 23 and May 24, positioning the event as a large Korean culture and business showcase in North America. The event is hosted by South Korea’s Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, according to Forbes and a PR Newswire release. L.A. LIVE’s event page lists a free exhibition on both days starting at 10 a.m., while Peacock Theater lists a separate K-pop concert on May 24 at 6 p.m. featuring Jay Park, P1Harmony, LNGSHOT and the Kukkiwon Taekwondo Demonstration Team. ### When and where is the event happening? L.A. LIVE lists the 2026 K-EXPO USA Exhibition for Saturday, May 23, and Sunday, May 24, at the Event Deck in Los Angeles. The venue page says the exhibition opens at 10 a.m. on both days and is free to enter. Peacock Theater, which is part of the L.A. (forbes.com) LIVE complex, lists the K-EXPO USA K-pop concert for Sunday, May 24, at 6 p.m. The theater page says the show is ticketed and directs buyers to AXS, Peacock Theater and the Crypto.com Arena box office. ### Who is behind K-EXPO USA? Forbes said the event is hosted by the Ministry of Culture, Sports and Tourism, led by Minister Choi Hwi-young, and organized by the Korea Creative Content Agency, led by acting President Hyunseok Yoo. (lalive.com) A PR Newswire release also names the ministry as host and KOCCA as organizer. (peacocktheater.com) The same Forbes report said the event is co-organized with the Korea Tourism Organization, Korea Agro-Fisheries & Food Trade Corporation, Korea Institute for Cosmetic Industry, Korea SMEs and Startups Agency, and the Korean Cultural Center Los Angeles. (forbes.com) ### What will visitors actually see there? Forbes reported that K-EXPO USA is designed to bring Korean consumer products and entertainment into one event, spanning food, beauty, fashion, technology and media. L.A. LIVE describes the exhibition as a “curated weekend journey” with hands-on showcases from Korean companies across content, beauty and food. (forbes.com) Forbes said the expo is expected to include 126 companies and more than 40,000 visitors. The report also named participating companies and organizations including Netflix Korea, Nongshim, NAVER WEBTOON, CJ ENM and LINE FRIENDS, alongside more than 100 Korean companies, startups and government-related organizations. (forbes.com) ### Which artists are on the concert lineup? Peacock Theater lists Jay Park, P1Harmony and LNGSHOT on the May 24 concert bill, along with the Kukkiwon Taekwondo Demonstration Team and the K-POP Cover Dance Festival USA Champion. Forbes also reported that Jay Park, P1Harmony and LNGSHOT are part of the lineup. (forbes.com) Peacock Theater describes the concert as K-EXPO USA’s U.S. debut after events in Canada, Spain and the United Arab Emirates. Forbes reported that K-EXPO held a North America event in Toronto in August 2025 and additional expos in Madrid in September 2025 and Dubai in November 2025. ### How broad is the event beyond music? (peacocktheater.com) Forbes said the expo is intended to connect industry professionals, brands and consumers through cultural and business programming developed with local organizations and the City of Los Angeles. The WelCon event page for K-EXPO USA describes the activity period as May 23 through May 26 and says the exhibition includes B2B, B2C and a K-pop musicians showcase. (peacocktheater.com) A Linktree page labeled “2026 K-EXPO USA Official” also points to additional programming beyond the main weekend, including a cooking show on Sunday, May 24, at 11 a.m. on the L.A. LIVE Event Stage. That page lists Los Angeles dates of May 23-24 and May 26-27, suggesting the public-facing weekend may sit within a longer run of related activities. (forbes.com) ### Where can people check tickets and timing next? Peacock Theater’s event page says the concert starts at 6 p.m. on May 24 and links ticket sales to AXS and venue channels. L.A. LIVE’s event page says the exhibition opens at 10 a.m. on May 23 and May 24 with free admission, giving visitors two public entry points to the event next weekend in downtown Los Angeles. (peacocktheater.com) (linktr.ee)