Hisense offers AI companion at IFA

Hisense said on September 7 that it was using its IFA 2026 booth in Berlin to show how an “AI Companion Suite” could simplify daily routines across the home. The company said the showcase was part of its broader “Innovating a Brighter Life” theme at the consumer electronics trade fair. Hisense described the setup as a connected system for kitchen, laundry and living spaces, powered by its ConnectLife platform. IFA Berlin’s program for a September 3 Hisense press conference also said the company was presenting an AI ecosystem linking TVs and home appliances in a more intuitive home setup. (prnewswire.com) ### What exactly did Hisense put on display in Berlin? Hisense said the display centered on an “AI Companion Suite” that lets visitors see AI use cases for everyday household tasks. The company said the suite was designed to make home routines “simpler and more intuitive,” and tied the demonstration to connected intelligence across several parts of the home. Berlin was the setting for multiple Hisense announcements around IFA 2026. (prnewswire.com) In a separate release published on September 3, the company said it was showcasing a broader “Companion Living” vision at the show, built around its V AIOS and AI Companion Suite. ### How does this fit into Hisense’s broader IFA message? IFA Berlin’s official program said Hisense’s September 3 press conference was titled “Innovating a Brighter Life: Where AI Meets a Smarter, More Connected Home.” The event description said the company was connecting TVs and home appliances through an AI ecosystem, while the AI Companion Suite would take personalization and interaction further. (prnewswire.com) Hisense used similar language in its own materials. The company said the AI Companion Suite was part of a wider effort to bring intelligence closer to everyday life, rather than limit AI to a single device category. (prnewswire.com) ### Which parts of the home is the company focusing on? Hisense said the suite brings connected intelligence to the kitchen, laundry and living spaces. That framing suggests the company is pitching AI as a layer across home appliances and entertainment products, rather than as a standalone assistant. (ifa-berlin.com) IFA Berlin’s event listing reinforced that approach. The conference description said Hisense was presenting a home ecosystem that links TVs and appliances, alongside laser display products and other home entertainment hardware. (prnewswire.com) ### Is this a new strategy or part of an existing push? Hisense said in July that it had unveiled an AI-powered growth strategy to guide its next phase of global development, with a focus on intelligent living and customer value. That makes the IFA 2026 presentation part of an existing company push around AI-enabled home products. (prnewswire.com) Hisense’s exhibitor profile at IFA also positioned the company as a global home-appliance and consumer-electronics brand with operations in more than 160 countries. (ifa-berlin.com) The same profile cited Omdia rankings showing Hisense at No. 2 worldwide in total TV volume shipments from 2022 to 2024 and No. 1 in the 100-inch-and-over TV segment in 2023 and 2024. ### Where can readers verify the details? PR Newswire published Hisense’s “Experience AI Companion in Everyday Life at Hisense IFA 2026” release on September 6, with the page showing it was crawled on September 8. (hisense.com) IFA Berlin’s official website also lists Hisense as an exhibitor in Hall 23 and includes the company’s September 3 press conference in the event program. Hall 23 at IFA Berlin is where Hisense’s exhibitor page places the company’s booth. (ifa-berlin.com) The PR Newswire release and IFA program page remain the clearest public sources for the company’s September 2026 AI Companion presentation and its related product messaging. (prnewswire.com)