Meta expands AI ad assistant
- Meta expanded the beta of its Meta AI business assistant on April 22 to advertisers and agencies of all sizes across major global markets. - Meta said beta users resolved common account issues 20% more often, and small advertisers cut ad cost per result 12% using recommendations. - The rollout extends a test Meta began with U.S. small businesses in October 2025. (about.fb.com)
Meta has expanded its Meta AI business assistant beta to advertisers and agencies of all sizes across major global markets, with local language support across the United States, Europe, the Middle East, Africa, Asia Pacific and Latin America. (about.fb.com) The assistant sits inside Ads Manager, Meta Business Suite and Business Support Home, where it answers account questions, surfaces campaign benchmarks and suggests optimization steps using a company’s own business data. (about.fb.com) (socialmediatoday.com) Meta said businesses in the initial beta resolved common account issues at a 20% higher rate with the assistant. It also said small business advertisers saw a 12% decrease in ad cost per result after applying its opportunity score recommendations. (about.fb.com) (socialmediatoday.com) The move widens a program Meta first began testing with advertisers in the fourth quarter of 2025. In January, Meta said it planned to expand the tool after early tests focused on optimization help and account support. (about.fb.com) Meta is folding the assistant into a broader push to make ad buying more automated. Its pitch is that marketers can spend less time navigating support queues and manual settings, and more time reviewing AI-generated recommendations. (about.fb.com) (socialmediatoday.com) That automation push already runs through Meta’s Advantage+ products, which handle parts of targeting, placements, bidding and creative variation. Forbes reported on April 25 that Meta is increasingly steering advertisers toward end-to-end AI campaign workflows. (forbes.com) Meta’s own January update said artificial intelligence was driving easier setup, stronger creative tools and better ad performance across its ad systems. The company tied those tools directly to revenue growth and said more expansion would follow in 2026. (about.fb.com) For advertisers, the immediate change is practical: more markets can now ask Meta’s assistant to diagnose account problems, explain performance shifts and recommend campaign fixes without leaving Meta’s ad tools. (about.fb.com)
