Jungkook’s ARIRANG cruise promo

BTS’s Jungkook is promoting his new album ARIRANG with a cruise‑themed journey for ARMYs — Spotify ads tease a "special journey aboard the cruise" tied to the release promo promo2.

Spotify (swimside-kr.com) announced the SWIMSIDE cruise will sail the Han River in Seoul from March 27–29 as part of its ARIRANG campaign. Applications opened March 12 and close March 19, and Spotify’s event page says applicants must hold a Spotify Premium account and pre‑save BTS’s ARIRANG to be eligible (a-kpop.com). Selected participants will be notified on March 23, and organizers have scheduled three boarding sessions each day running roughly 5:30 p.m. to 10:30 p.m. KST to manage the event’s limited capacity (cnalifestyle.channelnewsasia.com). Spotify’s event listing and coverage note attendees can expect limited‑edition merchandise, a signature drink and a “special message” from BTS, while the company clarifies the members will not appear in person on the cruise (cnalifestyle.channelnewsasia.com). The SWIMSIDE cruise is tied to Spotify’s in‑app “Decoding ARIRANG” interactive countdown (launching March 13) and other global pop‑ups designed to build toward the album release (ajupress.com). ARIRANG is scheduled to be released on March 20, 2026, and BTS’s The Comeback Live | ARIRANG performance is set to stream on Netflix on March 21, positioning the cruise as a lead‑up promo to those dates (weverse.io). Event rules published by fan sites and the official entry page require entrants to submit screenshots proving Premium status and a pre‑save during application, underscoring that only a small number of ARMY will be chosen for the Han River sailings (memesita.com).

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