OxyROX launches breathing app

Plentisoft said on May 20 that OxyROX had launched as an iOS breathing app for athletes and other high-performers, according to a company release distributed by The Manila Times. The app packages guided breathing sessions around specific use cases such as focus, recovery, sleep and stress control, rather than general wellness routines. The company said OxyROX uses an initial breathing-rhythm and breath-hold assessment to calibrate sessions to each user’s baseline. The app is available on Apple’s App Store with a 28-day free trial, according to the release. ### What does OxyROX actually offer inside the app? OxyROX includes named protocols such as box breathing, physiological sighs, 4-7-8 breathing and progressive CO₂ tolerance training, the company said. Other sessions include extended-exhale patterns for sleep induction and Breath of Fire for rapid energy, according to versions of the launch release carried by financial news syndication sites. The company said sessions range from 60-second resets between tasks to longer recovery routines after intense training. That framing places the app alongside performance tools meant for use before competition, between work blocks or after exercise, rather than only for meditation-style practice. ### How is the company positioning the app for athletes? Plentisoft said most breathing apps target a general wellness audience, while OxyROX ties each session to a specific performance or recovery goal. The release said the app was built for athletes, coaches and other users seeking structured breathwork with progression rather than standalone exercises. The May 20 announcement said breathing exercises have a growing body of research behind their effects on stress reduction, sleep quality, cardiovascular recovery and cognitive focus. The company did not cite individual studies in the release, but described the product as applying “established breathing science” to athletic performance and daily recovery. ### Why do the named protocols matter? Box breathing is presented in the app as a tool for focus and calm under pressure, while physiological sighs are included as a fast down-regulation method, according to the launch materials. The 4-7-8 pattern is offered as another guided protocol, and CO₂ tolerance drills are framed as a way to build breath control over time. Those labels matter because OxyROX is not marketing one generic breathing timer. The release describes a library of distinct protocols matched to different outcomes, with the app steering users toward a session based on whether they want energy, calm, sleep support or post-training recovery. ### Who is behind the launch? The May 20 release names Kettlebells Apps as the company launching OxyROX, while The Manila Times item appears under its TMT Newswire Plentisoft section. Plentisoft describes itself on its website as a digital marketing tools and media newswire company. The app also appears on Rox-branded fitness and performance app pages that list OxyROX alongside other training products. The launch materials identify London as the location attached to the announcement. ### Where can users get it now? OxyROX is available now for iOS through Apple’s App Store, according to the May 20 launch release. The company said new users can access the app through a 28-day free trial before any later paid use. The next concrete step for users is the onboarding assessment described in the release: an initial breathing-rhythm and breath-hold test that the company said is used to calibrate guided sessions for each individual.