App Store Connect overhaul
Apple rolled out the biggest analytics update to App Store Connect yet — more than 100 new metrics, cohort tools, peer benchmarking and richer API exports to surface monetization, subscription and churn signals for developers. The change gives marketers far deeper first‑party app telemetry while preserving Apple’s privacy‑first aggregation approach. (9to5mac.com)
Apple deployed the App Store Connect Analytics refresh on March 25, 2026, calling it the platform’s biggest update since its launch. (developer.apple.com) The update adds two named monetization benchmarks — “download‑to‑paid conversion” and “proceeds per download” — for comparing app performance against peers. (developer.apple.com) Two new subscription reports are available and can be exported via the Analytics Reports API for offline analysis and integration into developers’ data systems. (developer.apple.com) Subscription analytics now exposes more than 50 configurable options that can be filtered to surface metrics such as churn rate and the timing of subscription plan starts. (appleinsider.com) Developers can apply up to seven filters at once when querying metrics in the revamped dashboards. (developer.apple.com) Cohort analysis accepts attributes including download date, download source and offer start date, and Apple says cohort outputs are aggregated while benchmarks use differential privacy to protect individual developer performance. (developer.apple.com) The refreshed analytics are accessible in App Store Connect on the web and via Apple’s iPhone and iPad apps. (developer.apple.com) Apple also notes developers do not need to modify their apps to receive the new metrics feed. (appleinsider.com) Apple framed these capabilities as first‑party telemetry that can complement or supplant estimates from third‑party app‑intelligence vendors such as data.ai and Sensor Tower, while enabling BI pipeline imports through API exports. (techcrunch.com) Apple published an App Store Analytics Guide in App Store Connect Help to explain the new reports, filters and export options. (developer.apple.com)
