Brands rush for IPL music licences

- After the CSK copyright fiasco, brands, teams, and FMCG companies are scrambling to secure music licences for IPL campaigns to avoid legal risk. - Reports say licensing demand spans fashion, D2C, and FMCG, with marketers viewing rights-cleared audio as higher ROI than unlicensed tracks now. - The rush signals sponsors now buy cultural assets, not just logos, reinforcing IPL's commercial dominance. (bizzbuzz.news) (m.thewire.in)