Broncos buy Rockies stake
The Denver Broncos’ ownership group purchased a 40% stake in the Colorado Rockies, marking a cross‑sport investment within the same city. (x.com) The deal ties two major Denver franchises at the ownership level and may influence how both clubs coordinate business and venue strategies going forward. (x.com)
Penner Sports Group, the family entity behind the Denver Broncos, has bought a large minority stake in the Colorado Rockies and become the baseball club’s biggest non-Monfort owner. (mlb.com, 9news.com) The Rockies announced the deal on Friday, April 10, after Major League Baseball approved it. Dick Monfort stays chairman and chief executive officer, Charlie Monfort stays owner and general partner, and club president Walker Monfort keeps day-to-day control. (mlb.com) Multiple Denver outlets reported the Penner share at about 40%, making Greg Penner and Carrie Walton Penner the club’s largest minority partners. 9News reported the Penners will have no day-to-day role with the team. (denverpost.com, 9news.com) 9News reported the investment had three pieces: buying out The Denver Post’s original minority stake, buying portions from other Rockies partners, and adding new equity for debt relief. The Denver Post had held roughly 7% to 8% of the club since the early 1990s, according to 9News. (9news.com) The timing lands on a franchise under heavy pressure. Colorado went 41-121 in 2025, the worst record in club history, and opened 2026 with renewed scrutiny of ownership and spending. (forbes.com, koaa.com) The money is substantial even without a disclosed purchase price. Forbes valued the Rockies at $1.68 billion in March 2026, which would put a 40% stake in the range of hundreds of millions of dollars. (forbes.com, koaa.com) The buyers are not new to Denver sports. Greg Penner, Carrie Walton Penner, Rob Walton, Condoleezza Rice, Mellody Hobson and Lewis Hamilton were approved to buy the Broncos in August 2022, and Greg Penner has served as the National Football League team’s chief executive. (mlb.com) Axios noted the deal also tightens links across Denver’s pro sports map because Kroenke Sports and Entertainment controls the Denver Nuggets and Colorado Avalanche, while the Penner-Walton family now has a direct foothold in both the Broncos and Rockies. (axios.com) Dick Monfort said he had built a relationship with the Penners over the past few years and pointed to their Broncos track record in his statement announcing the partnership. The Penners said their focus remains on the Broncos while calling themselves “supportive, long-term partners” of the Rockies. (mlb.com) For now, the structure is simple: the Monforts still run the Rockies, and the Penners now hold a large financial stake in what happens next at Coors Field. (mlb.com, 9news.com)
