Pure Storage Rebrands to Everpure for AI Era
Data storage company Pure Storage has rebranded to Everpure, signaling a strategic shift to redefine data management for the AI era. Alongside the new name, the company announced its intent to acquire 1touch. The move reflects the company's focus on providing the infrastructure needed to power AI-driven data applications.
- The new name, Everpure, is intended to reflect the company's expansion from a storage focus to broader data management, combining the legacy of its "Evergreen" subscription model with the "Pure" brand identity. - The acquisition of 1touch brings in technology for data intelligence and orchestration, allowing Everpure to offer a more comprehensive view of an enterprise's data. - 1touch specializes in real-time, continuous discovery and classification of sensitive data across various environments, including cloud, on-premises, and legacy systems, with a reported accuracy of 98.6%. - The strategic shift and acquisition are driven by the increasing demands of AI, which require a unified and accessible data infrastructure, a concept Everpure's CEO Charles Giancarlo refers to as the "Enterprise Data Cloud". - 1touch's technology uses a multi-dimensional contextual data graph to map data flows and identify risks, aiming to reduce security incidents and accelerate compliance with regulations like GDPR and CCPA. - Prior to the rebranding, CEO Charles Giancarlo had been signaling a move beyond storage hardware since he joined in 2017, focusing on providing a cloud-like data environment for enterprises. - The company will begin trading under the new name Everpure on March 5, 2026, but will retain its NYSE ticker symbol, PSTG. - This move follows Pure Storage's history of evolving its offerings, from its initial FlashArray products to introducing the Evergreen subscription services in 2015 and software-defined solutions like Portworx.
